Use green in ever tightening advertising drugs and medical products to indicate the safety. Green is directly related to nature, so you can use it to promote ‘green’ products. Dull, darker green is commonly associated with money, banking, financial world, and Wall Street. Light blue is associated with health, healing, softness, tranquility, and understanding, ie baby blue. Dark blue stands for integrity, knowledge, power, and seriousness. Purple Purple merges the stability of blue and the energy of red. In heraldry red is synonymous with courage. Red is also found in many national flags. Text and images in red brings them to the foreground. In advertising you can use blue to promote products and services related to cleanliness and cool temperatures (cleaning liquids, water purification filters , vodka), air and sky (airlines, airports, air conditioners), water and sea (sea voyages, mineral water). Blue is opposite emotionally warm colors like red, orange, and yellow; blue is linked to consciousness and intellect.
This can be raised print or a logo, etc. Design: The combination of everything from your photos to your fonts, layout, logos, artwork, and all to produce a piece that is ready to photograph and print. Die Score or Cut: This is the method used to crease where your catalog will be folded. If your catalog has pockets this is the method your printer would use to “score” the crease where the folds are needed. Do not forget to include bleeds. It is also important to add printing bleeds to your draft in preparation for poster printing. Most professionals add printing bleeds to make sure that the printing and cutting of the poster looks right. If you combine yellow and blue you get green. If you combine blue and red you get the color violet.
When you combine blue and red you get violent. Yellow is a great choice to promote children’s products and items linked to leisure. Men usually perceive yellow as a very lighthearted, ‘childish’ color, so it is not recommended to use yellow when selling prestigious, expensive products to men -men typically will not buy a yellow business suit or a yellow Mercedes. Yellow is an unstable and spontaneous color, so avoid using yellow if you want to suggest stability and safety. Blue has a calming effect and also slows human metabolism. Blue is strongly linked with calmness and tranquility. In heraldry, blue is used to symbolize piety and sincerity. Green suggests stability and endurance. Green linked with lack of experience; for example, we use ‘greenhorn’ as a novice. In heraldry, green is linked with growth and hope.
Pantone produces color guides for artists, designers, and printers. Screens are dots of ink. You can easily see this when you look at a most newspaper photographs up close and you will see dots of ink. Black in heraldry represents grief. In advertising Black is typically used for text its easy-to-read and highly visible when on a white or light colored background. In conclusion color is a great way to make your marketing piece stand out. Dark blue is linked with depth, expertise, and stability; that is why Corporate America uses blue in many logos. It is unwise to use blue when promoting cooking and food products. Blue suppresses the appetite. In heraldry purple is used to signify royalty. In nature prurple Is a very rare color. Light purple is used in advertising promoting feminine products. Bryton Printing offers an unsurpassed quality service for color printing in Orange County to supply customers with their requirements for digital brochures, and all other printed materials.
Text Stock Paper: This is the lighter paper your interior catalog pages might be printed on if you are trying to save money or you are selling an industrial or low end product. Trim Size Folded: This is the final size you want your catalog to be. Orange is very highly visible and can be used for promoting food and toy products. Gold suggests the feeling of prestige. Gold means illumination, wisdom, and wealth. A moiré pattern is the way the ink dots are placed. Different programs produce different moiré patterns. If you do use a preprinted image or photo use the De-screening option on your scanner. Orange is also the color of citrus fruit, and associated with healthy food.
Once folded it will become the Trim Size.